CASES > BLUE YONDER RESEARCH
Blue yonder RESEARCH -
Harnessing Personalized Studies for Enhanced Market Research
CHALLENGE:
Doordeck faced the challenge of developing a user-friendly, secure front-end system for their advanced access control solutions. The goal was to integrate touchless entry technology across various devices while maintaining high security and a seamless user experience.
OBJECTIVES:
The primary objective was to create an ecosystem where customized survey data from all participants could be consolidated in a single repository. This repository would then facilitate data interpretation and market research to reveal insightful results. Furthermore, the platform needed to support survey integration across both smartphones and wearable devices to ensure broad accessibility and user engagement.
PROPOSED SOLUTION:
To address these challenges and meet our objectives, we developed a comprehensive solution encompassing several key components:
- Back-end Development: We implemented a cloud-based solution using SpringBoot, featuring robust encryption and secure access controls to ensure data safety. The system was developed in Kotlin and utilized a MySQL database to facilitate relational data management, enhancing the efficiency of data queries for data scientists.
- Front-end Development: Our UX team designed a user-friendly interface for mobile users, ensuring a seamless flow that allows users to interact with the system effortlessly. This was critical in maintaining high user engagement and accurate data collection.
- Data Analysis Tools: We integrated Metabase into our platform, providing a multi-access environment where data scientists and developers can execute SQL queries directly. This setup empowers users to ask and answer complex research questions derived from product usage data.